Twitter Provides New Way to Fight Pharmacy Crime

Purdue Pharma L.P. announces the launch of its new pharmacy crime prevention tool: Twitter.com/rxpatrol. Pharmacy staff, law enforcement officials and loss prevention personnel can follow updates about pharmacy robberies, burglaries and potential threats in their area and nationwide. The tweets provide safety and security tips for pharmacy staff that may help them better protect customers and their businesses. Followers also receive notices for reward offers that are funded through Purdue's partnership with CrimeStoppers and other local anti-crime organizations.

The RxPatrol Program tracks and analyzes reports of pharmacy crime across the United States and posts important crime related information on its web site: www.rxpatrol.org. The program also issues alerts and updates via email to registered users in the pharmacy and law enforcement communities. However, since many pharmacists do not have Internet access during work hours, but do have access to cell phones, RxPATROL® is now using Twitter to instantly deliver pharmacy crime updates and tips to followers via their cell phones. RxPATROL's Twitter followers receive timely pharmacy crime information that is often not
reported by the media.